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National Blue Ocean Strategy

NBOS refers to the National Blue Ocean Strategy or Strategi Lautan Biru Nasional. Blue Ocean Strategy (BOS), which was founded and inspired by Professor W. Chan Kim and Renée Mauborgne takes a creative and systematic ways to forming strategies in both the public and private sector. By looking across hundreds of strategic moves over the past decades, Kim and Mauborne argue that rather than compete directly with their rivals, managers and leaders should reconstruct the traditional boundaries of industries, markets and governments to create ‘blue oceans’ – completely unique value offerings that will drive the future and make the competition irrelevant. This new approach has been taken by the Prime Minister of Malaysia, YAB Dato’ Sri Mohd Najib bin Tun Haji Abdul Razak, to be implemented by the Government.

In 2009, the Prime Minister launched a new cross-ministerial platform, the NBOS Summit, in order to formulate and execute NBOS to achieve the vision of a high income, happy and low tax country. Through the Summit, civil servants, private sectors leaders and relevant stakeholders work together to develop and implement NBOS initiatives that are high impact, low cost and rapidly executed.

The design and selection of the NBOS initiatives are based on two (2) key principles: (1) delivering high income through economic growth and integrated development; and (2) enhancing public happiness through greater security as well as social inclusion to close the social distance between various groups in society. For example, rural vs. urban, young vs. old, men vs. women, rich vs. poor, police vs. military, federal governments vs. state & local governments, cabinet leadership vs. civil service leadership, etc.

Through a series of NBOS initiatives implemented during the last six (6) years, the Government is fulfilling the aspirations of Malaysians, increasing income high levels and public happiness without incurring much cost and making the vision of Malaysia as a high income, happy country with low tax a reality.